Trace history in Rabat

Rabat, the capital of Morocco, is a cultural mosaic that reflects the country’s rich heritage and diverse influences. The Udayas Kasbah, a UNESCO World Heritage Site, is a testament to Rabat’s ancient past, with its narrow streets, whitewashed houses and Andalusian-style gardens. Nearby, the Hassan Tower and the Mausoleum of Mohammed V epitomise Moroccan craftsmanship and architectural splendour.

Rabat is not only the political centre, but also a major economic contributor to the country’s GDP. Its strategic location and well-connected infrastructure make it an attractive destination for international companies wishing to enter the Moroccan market. The Agdal district is known for its concentration of government offices, corporate headquarters and diplomatic missions, while Mohammed VI Avenue serves as a modern business hub.

Business etiquette in Rabat, as in many parts of Morocco, emphasises respect, courtesy and the building of strong personal relationships. Business in Rabat is built on personal relationships, so it’s important to invest time in getting to know your counterparts before diving into business discussions. Our bespoke Road Show service is your convenient way to navigate through the locations for your relationship-building events.

Rabat-Salé Airport serves Rabat and neighbouring Salé. The airport’s architectural design reflects traditional Moroccan elements as well as contemporary influences. Its location is historically significant, close to the ancient city of Salé, known for its rich history as a trading port and centre of Islamic scholarship. Book our airport transfer service to easily connect the terminals with Rabat or Salé.